Many countries arrange large exhibit areas on the show floor to highlight their national exhibitors under one roof, so to speak. These concepts are called pavilions on the show floor. They usually have a lounge area, a reception desk with one or two translators, and then 10 to 20 exhibit spaces – and sometimes many more. We do many of these exhibits for Belgium at a variety of trade shows. We also work with Germany, Brazil, a number of Central and South American country exhibits. Actually the list goes on and on.
But, here is my proposal – why not get a group of like- industry people such as a number of artisanal food manufacturers or importers and create your own pavilion? Rather than having 16 10’x10′ exhibits, you rent one large island that allows you to have major hanging signage, a great lounge or serving area, a stunning receptionist of two – and you become the “real deal”? You split the costs, or one of you heads up the whole show and gets a free space for all of their work and collectively you garner press, and major attention on the show floor. Just a thought – something to add that attention grabbing wow moment to your trade show experience, after all presence is everything.