Occasionally an unrelated and unconnected show to your target market can be the best exposure opportunity. An example I just read about this topic is that Nordic Track has had huge success not at fitness shows where they do quite well, but at dental trade shows. Choose shows where you will be the only company selling your equipment, and stand out, making sure the demographics are correct. Do you manufacture treadmills? They are a likely to be suggested by a doctor – why not have four or five models lined up at the next American Heart Association convention? Here is another thought … you sell cosmetics that offer eyelash re-growth. A cosmetic supply show is great, however have you thought about an oncology convention? Again, this is a matter of stretching outside your comfort zone – but the results can be very rewarding. One of the most successful exhibits we see all over the country is a booth selling digital cameras. They sell 500-2,000 cameras at each show and they attend hundreds a year. If they cannot sell off the show floor, then they ship to you. If you have a product that everyone wants or needs don’t miss this opportunity!