We have a client, Hall Research, that attends amongst a number of shows in the calendar year, the Digital Signage Show (DES 2010) in Las Vegas. Using a very professional email invitation –

‘this was sent days before the show first with this solicitation:’
Please join us at the annual Digital Signage Expo in Las Vegas Booth 1115 February 24 & 25 to see a number of newly released and soon to be introduced AV products specifically targeted for video signage applications.

‘Then with this invitation to a Wednesday Lunch and Learn :’
Mr. AJ Shelat, CTS our National Sales Manager will be leading a class (Wednesday Lunch and Learn) entitled “High-Resolution Content Distribution in Recreation Venues”.

This discussion will cover different methods of distributing high-resolution content throughout recreation spaces such as fitness centers, bowling alleys and other similar venues. Topics include HD video formats, distribution and switching, as well as keys to a robust system design to yield minimal down time and ease of service.

‘Followed by a group of pictures of the products to be discussed with short descriptions:’
A number of products will be demonstrated including the new URA-XT daisy-chainable Video-over-UTP receivers.

Bottom line – everyone that attends a show has an agenda – let me restate that – any one that you want to do business with at a show has an agenda. Also – everyone gets hungry! Put together a luncheon with a group meeting. Take care of introducing your new products in a group atmosphere. Feed them – food and information. Then sit back while this group talks amongst themselves – and you have created the right environment with the right people to increase your sales in less than an hour. Consider roping off your entire exhibit for an hour and make these people special. They need a reservation – who doesn’t want to be inside the ropes? Consider this – whatever you make beyond someone’s reach – that is the place everyone will want to be. All of those who could not go beyond the ropes will be back. Thank you Hall Research for a great concept!