Understanding how to attract real buyers on the show floor is key. Know what they need, and you can provide it. Extra incentives and special deals can seal the deal, especially for those wanting to wrap up business quickly

Simplify Promotions

Make your promotions easy to understand. Avoid complicated processes. Buyers are willing to pay more to skip extra steps. Simplify the experience, and they’ll appreciate it.

Recognize Buyers

Egos matter. Show appreciation by adding unexpected bonuses with purchases. Exclusivity is attractive. Instead of complex discount schemes, highlight total savings. Use printed price sheets to show discounts and total savings clearly. Hand these to clients and let them shop around—confidence in your offer is key.

Act Fast

Most trade show deals are made on the spot, not later. Encourage your sales team to emphasize deadlines. Email clients during the show to remind them of deals, ensuring they don’t forget. This helps close deals on the show floor and avoids awkward follow-ups later.

By understanding your buyers, simplifying processes, recognizing their value, and acting quickly, you can attract real buyers and maximize your success on the show floor.