In this time of intense texting, email, and messaging through social networking sites, a personal phone call to your valued prospects makes a powerful impact and may help solidify the sale. Warm, personal contact is the consistent thread in every aspect of marketing. You can never create a special relationship with a client or prospect without a certain measure of back and forth verbal contact. Although many people do not want to interrupt their day with phone calls – a progressive leading up-to period of emails and texts will tell you when to pick up the phone and make verbal communication. It does not have to be for every nuance of a sales experience, but if you cannot invade the prospect’s territory in person – you must speak to him or her on occasion. Do not rely on your meet and greet on the trade show floor!