Dealing with show services is probably one of the least attractive aspects of exhibiting, yet it’s a real necessity. I cannot emphasize how important it is to read the exhibitor service manual. It is the official guide to everything the exhibitor needs to know about the show: all the relevant information, rules and regulations, service forms, registration, show promotions, contractor and shipping information. Remember to observe all deadlines.

Know what services you need – Services ordered on the show floor could result in 50% additional costs. Identify which products you are planning to demonstrate and display, and what utilities are required along with cleaning and security services. Be familiar with the floor plan. Always order more utilities than you think you’ll need so your products perform at their optimum level.

Drayage involves delivering your display materials to the assigned space, removing empty crates, returning the crates at the end of the show and delivering the re-crated materials to the carrier loading dock. Consolidate your shipments into as few as possible. Remember to remove old labels and put new ones on everything. Labels should include your company name, show name and booth number.

Every city in the USA is different regarding union rules. Read the service manual carefully to familiarize yourself with what is and is not permissible. Any questions should be directed to show management or the service contractor. Carry all relevant paperwork to the show site and leave a copy at your office.

Also bring service orders, tracking numbers for all shipments, as well as important contact names, email addresses, cell phone and fax numbers. The bottom line is pre-planning your services will save allot of money, much time on the show floor, and considerable wear and tear on you personally – read your manual!