Every exhibitor asks the same question: “How do I get more people to notice my booth?” A strong design matters, but so does what happens before, during, and after the show. That’s where social media comes in.

Social media has grown from an experiment into a critical tool for trade show marketing. It is inexpensive, immediate, and capable of reaching thousands of prospects beyond the trade show floor. Most importantly, it helps you build a personality behind your brand and create relationships that last longer than the show itself.

A smartphone displaying various social media icons held in a hand, showcasing modern communication apps, trade show social media

Why Social Media Matters for Exhibitors

Low cost, high reach. Social campaigns can be run for a fraction of traditional ad budgets.

Brand visibility. Posts with photos, videos, or hashtags reach attendees as well as their extended networks.

Real-time engagement. Show activity can be shared instantly, sparking conversations with both on-site and remote audiences.

Human connection. Social content shows your company’s personality, not just your products.

How Exhibitors Can Use Social Media Effectively

1. Pre-Show Awareness

Announce your booth number, product launches, and giveaways weeks in advance. Use LinkedIn Events, Instagram Stories, or targeted ads to make your company a “must-see.”

2. Live Show Coverage

  • Share behind-the-scenes setup photos to create buzz.
  • Post live demos, short videos, or interviews from your booth.
  • Use the event’s hashtag to insert yourself into the broader conversation.

3. Post-Show Follow-Up

Thank visitors, post highlights, and share photos of clients or partners who stopped by. Keep momentum going by repurposing trade show content into blogs, videos, or case studies.

Doing Social Media Right

  • Be consistent. Post regularly leading up to and during the show.
  • Show personality. Don’t just broadcast product specs; let your team’s voice come through.
  • Integrate with other marketing. Social media should tie into email campaigns, press releases, and booth design.
  • Focus on relationships. The goal isn’t just clicks—it’s building trust and loyalty that turn into repeat buyers.

Checklist: 5 Social Media Tactics for Your Next Trade Show

  • Create an event hashtag strategy – Use the official show hashtag and add your own for brand tracking.
  • Post booth teasers in advance – Share product launch hints, booth renderings, or giveaway previews.
  • Go live from the booth – Stream demos, interviews, or behind-the-scenes moments on LinkedIn, Instagram, or Facebook.
  • Encourage attendee sharing – Set up a branded photo wall, QR code contest, or digital scavenger hunt.
  • Repurpose content after the show – Turn posts, videos, and photos into blogs, case studies, or follow-up emails.

Final Thought

On today’s trade show floor, social media is no longer optional. It’s the bridge between your physical exhibit and the wider audience you want to reach. When used strategically, it makes your company more visible, more approachable, and more memorable—long after the show doors close.

Absolute Exhibits helps exhibitors integrate social media into their overall trade show strategy, ensuring that every booth has both a physical and digital presence.