When working with your exhibit house you really need to have one person speak for your company … or have a shared voice with shared control. The real bottom line is too many cooks spoil the broth and really confuse your project manager. It is essential that everyone that is conveying information for your tradeshow appearance be on the same page, speak with one voice, and do not start falling out between themselves. I can assure when this happens problem escalate exponentially.
If your logo is green and black and one of the clients calls us and tells us that it should be blue and black – that needs to be the last voice. If someone calls the next day and tells us to print all of the walls in green and that person does not know about the color change to the logo we, in all probability, will not be able to tell the second person what the first person said about the new color logo. Because the first person has been communicating with our graphic department and the second person is speaking to the project manager about fabrication. Get it? We are always willing to help your company make initial changes however, you need to have a meeting in your office first and then communicate everything to the exhibit house after your meeting.
This may sound simple and it is, but this is where the additional costs begin to mound up. One voice, one line of communication, one perfect execution of your company’s desired exhibit.