The biggest trade show disaster is to fail to follow up on the contacts made on the show floor after the event itself. Most sales generated by a convention are not converted on the day of the trade show itself, but in the few weeks and months following the event. While it is very normal for booth and trade show staff to rest after a busy show, this is the time to kick everything into fast forward. Promises made to convention attendees to follow up a discussion with a phone call, email or direct mailing are essential at reminding attendees who you are, what you offer and opening the door to meaningful business presentations and ultimately, sales conversion.

Additionally you are not alone in making those promises. And while you are taking a day or two away from the office, your opponents are breaking down doors, burning up the phone lines, emailing, twittering, busting your chops! So think about the first few days back from your show as just a few more trade show days. In the end three or four more days of work can take you to Hawaii, rather than the local lake or beach – work today and really play tomorrow.