Exhibit graphics are one of the main elements in drawing show attendees to your booth. Your graphic text should be brief and succinct. Tell what your company does and invite the potential client to step inside. You should never need more than six bullet points to accomplish that. Attendees do not have all day to read innumerable bullet points – the more type you have the less likely that they will even start to read your text. Keep it simple. Limit your text. Use upper and lower case type. Don’t layer type over a too-busy background. Use language for the layman. Always keep your goal in mind – getting show attendees to stop, receive your message, and step inside for more information.