Mismanaging the Booth Staff

Mismanaging the Booth Staff

Preparing your Exhibit Staff for Success When you don’t take the training of your trade show staff seriously, the trade show attendees will not take your staff – or your company – seriously either. A well-prepared exhibit staff can mean the...
Slow Down the Pitch and Listen

Slow Down the Pitch and Listen

Listening, Not Hearing As we return to trade show floors, distractions on a show floor are many – hearing is hard enough, but listening is much harder. Listening skills, like all communication skills, can be constantly developed and improved. Too often, salespeople...

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