As trade shows return, many exhibitors are looking for ways to stretch their budgets while still making an impact. A well-planned trade show display can deliver more value, attract more traffic, and generate stronger results without requiring a larger footprint or higher spend. The following strategies will help you get more mileage from your investment.
Plan Ahead: Start Designing Early
The sooner you plan, the better the outcome. Early preparation allows you to take advantage of lower labor rates, stable material costs, and early bird pricing. After the disruptions of recent years, supply chains and union rates are expected to rise. That means late planning often leads to higher fees and limited options. Industry best practice is to begin planning your next show 8–10 months in advance. This timeline gives your team flexibility to adjust while still securing competitive pricing.
Select a Prepackaged Trade Show Display Design
If budgets are tight, a prepackaged design can be a smart solution. Because these designs are familiar to your exhibit house, you save on both design hours and labor costs. At Absolute Exhibits, many clients choose prepackaged trade show display options when timelines are short or when they need a cost-effective Plan B. Packages are available in a range of sizes and configurations, making them adaptable while still budget-friendly.
Simplify by Removing the Unnecessary
Next, take a cue from the decluttering movement: less can be more. In the past, companies invested in elaborate setups with VR demos or multiple product stations. However, not every feature supports your current goals. If you want more mileage from your trade show display, consider scaling back. Use graphics or themes to tell your story, and create more open space for meaningful conversations. A streamlined booth is often easier for attendees to navigate and more effective at keeping attention focused.
Spruce Up an Existing Trade Show Display
Redesigning from scratch may not be realistic every year. Instead, enhance your existing booth with updates such as new graphics, fresh props, or light boxes. These small changes can refresh your look without incurring manufacturing costs. Another benefit is efficiency: crews familiar with your setup can install and dismantle it more quickly, saving on labor fees and reducing the chance of errors.
Market Your Trade Show Display Early and Often
Finally, remember that even the best design will fall flat without traffic. Start marketing months in advance to build anticipation. Share your booth number in every email, social post, and campaign. Offer a clear reason for people to visit—whether it’s a new product launch, an in-booth event, or a special guest. For maximum reach, consider tactics like geo-targeting or geo-fencing during the show. Additionally, book meetings with journalists and industry bloggers ahead of time to guarantee coverage.
There are countless ways to maximize your investment, but these five tactics provide a strong foundation. With thoughtful planning, creative design choices, and proactive marketing, your trade show display can deliver far more than expected. As Absolute Exhibits has seen firsthand, exhibitors who prioritize efficiency and storytelling consistently achieve stronger results on the show floor.
FAQ: Getting More Mileage from Your Trade Show Display
How do I get more out of my trade show display?
You can maximize a trade show display by planning early, choosing prepackaged designs to save money, simplifying your layout, refreshing with updated graphics, and marketing your booth aggressively before the show. These steps stretch your budget and increase traffic without requiring a larger footprint.
What is a prepackaged trade show display?
A prepackaged trade show display is a ready-made design offered by exhibit houses. Since it avoids custom design time, it reduces costs and shortens timelines. Businesses often use prepackaged displays as a cost-effective solution when budgets are tight or when a quick turnaround is needed.
When should I start planning my trade show display?
Exhibitors should start planning a trade show display at least 8–10 months before the event. Early planning helps secure better pricing, avoid supply chain delays, and allow enough time to refine the design. Waiting too long often leads to higher costs and fewer design options.
How can I refresh an existing trade show display?
Refreshing an existing trade show display can be done by updating graphics, adding new props, or incorporating lighting elements like light boxes. These simple updates make the booth feel new while avoiding the expense of a full redesign. It’s a practical way to extend the life of your display.
