Slow Down the Pitch and Listen

Slow Down the Pitch and Listen

Listening, Not Hearing As we return to trade show floors, distractions on a show floor are many – hearing is hard enough, but listening is much harder. Listening skills, like all communication skills, can be constantly developed and improved. Too often, salespeople...
Achieve Better Results from Your Trade Show Display RFP

Achieve Better Results from Your Trade Show Display RFP

As your brand’s premier trade show of the year starts to loom, many of you might feel that it’s better to write a trade show display RFP rather than calling up a few providers.  It makes perfect sense as many exhibitors want to be able to ensure they’re getting the...
5 Ways to Maximize Your Trade Show Booth Rental Budget

5 Ways to Maximize Your Trade Show Booth Rental Budget

Across all industries, we can agree that exhibiting is expensive.  The reason it’s so expensive is because it’s the most effective way to get your branding and messaging out to the people who need to see it the most.  Whether you exhibit once a year or...
5 Ways to Update Your Aging Trade Show Exhibit

5 Ways to Update Your Aging Trade Show Exhibit

If you’ve made a trade show exhibit purchase or have even been renting and storing the same exhibit over multiple years, you may find it’s starting to look a little long in the tooth.  As the years pass, new trends emerge, messaging starts to get stale, and people...
3 Tips to Provide a Better Trade Show Experience

3 Tips to Provide a Better Trade Show Experience

Trade shows have become very competitive venues to attract new business and exhibit your goods and services.  At times, it can feel like a race to the bottom to outspend your competitor and people lose sight of the overall trade show experience they’re providing for...
Budget Traps to Avoid in Trade Show Planning

Budget Traps to Avoid in Trade Show Planning

Nobody ever said exhibiting was easy.  Whether you exhibit once a year or multiple times per year, there’s a significant amount of trade show planning that must occur around each and every event.  The biggest portion of your trade show planning is really deciding on...

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