Jan 31, 2023 | Business, Trade Show
People Need People The last-minute transition to a virtual environment that we have most recently lived through was quickly put together and felt like everyone was chasing their tails. Technology is great when it works but how many events went down in flames for...
Jan 24, 2023 | Business, Trade Show, Education
Education is the Key to a Great Booth Staff As you prepare for your next trade show take some time to educate your booth staff as to how to define a prospect. Ten seconds of talking and questions should be rolling to determine who is in front of you. How do you...
Jan 17, 2023 | Business, Trade Show
Returning to Trade Shows with Panache If you have never rented an exhibit this may just be your ticket back to the trade show floor. With many companies scaling back to test the waters and with others going big to make a splash on the show floor, a rental exhibit may...
Jan 3, 2023 | Business, Social Media, Trade Show
How to Achieve Trade Show Success There are some very troublesome pre-conceived notions about the sudden death of trade shows. Most people are very excited about trade shows returning this past year as they have missed the product touching and feeling, the...
Nov 15, 2022 | Marketing, Trade Show
Best Audience in the World for Product Unveilings and Promotions You can gain invaluable insight directly from the attendees at a trade show about what they think of your product offering. Launching a new product or product line is one of the best reasons to exhibit...
Nov 8, 2022 | Business, Trade Show
How Does the Union Play into the Show Floor Rules Where does the Union fit into the show floor picture and who is making the rules? What do you really understand about the different people behind the show at which you are exhibiting? First there is show management –...
Nov 1, 2022 | Technology, Trade Show
Lighting is the Key to Trade Show Floor Success Never depend on a single source of light for an exhibit display. Use a variety of light sources and can balance them to suit the needs at the time. Poorly located task lighting on workstations causes glare which makes...
Oct 25, 2022 | Branding, Business, Hot Topics, Trade Show
Exhibit Rentals Serve a Multitude of Trade Show Issues Conflicting schedules with your trade show booth? New to trade show industry and want to test the waters before deciding to buy or lease an exhibit? Need a lot of bang for your buck – not a long-term investment?...
Oct 18, 2022 | Branding, Business, Trade Show
Think of your Exhibit as a Gigantic Billboard You have three to seven seconds to catch the eye of a tradeshow attendee. How do you get your exhibit booth to communicate who you are, what you do, and what your product or service is in that amount of time? Sounds...
