Exhibitors are no longer limited to static graphics and product demos. In today’s landscape, digital media has become one of the most powerful ways to attract attention and engage visitors. From LED walls to interactive touchscreens, the right mix of technology can transform your trade show display into an experience attendees remember.

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Create an LED Wall

Large-format video is one of the most eye-catching forms of digital media. An LED wall can showcase commercials, client testimonials, or product highlights visible from across the hall. These dynamic visuals draw attendees into your space and communicate your brand story instantly.

Encourage Visitors with Selfie Stations

Social media thrives on content creation. A selfie station integrated into your trade show booth lets attendees capture branded moments they can share online. With the right digital media tools, you can allow visitors to edit photos, add filters, and send images directly to their accounts—while your team collects valuable lead information.

Add Touch Screen Engagement

Touch screens make learning interactive. Attendees are accustomed to tapping and swiping to explore, so adding touch-enabled displays in your booth is a natural fit. This form of digital media can showcase product demos, service explanations, or even gamified experiences, creating a deeper level of engagement.

Design a Digital Entry

First impressions are critical, and digital media can elevate your booth’s entry. Branded videos, animated effects, or immersive product footage projected at the entrance encourage curiosity and draw people inside. This approach sets the tone for what attendees will discover once they explore your trade show display.

Digital media is now an essential part of trade show marketing. By integrating LED walls, selfie activations, touch screens, and digital entryways, you create opportunities for interaction, storytelling, and brand recall. As Absolute Exhibits has seen across industries, exhibitors who use digital tools effectively see stronger engagement and higher ROI on the show floor.

Checklist: 4 Ways to Use Digital Media in Your Trade Show Display

  • LED walls – showcase video content that grabs attention from across the hall.
  • Selfie stations – encourage sharing and collect leads with branded photos.
  • Touch screens – let attendees explore products and services interactively.
  • Digital entryways – use branded effects or videos to spark curiosity.