Choosing between renting or buying a booth is one of the most important exhibitor decisions. Both options come with benefits and drawbacks, and the right choice depends on your goals, budget, and event calendar. Use this guide to weigh the options.

Ownership: What to Know if You Buy

  • Average lifespan: about 5 years.
  • Refurbishment: 10–15% of original price, sometimes more due to shipping damage or branding changes.
  • Shipping: You manage logistics unless under contract.
  • Storage: Requires a warehouse with space to stage, inspect, and repair booths.
  • Paperwork: Discounts depend on forms completed correctly and on time.
  • I&D (installation/dismantle): You must coordinate crews.
  • Wow factor: One to two years before the booth begins to look tired.

Best for: Exhibitors with a consistent footprint, larger budgets, and a long-term view of their marketing program.

Renting: What You Gain

  • Cost savings: Reduce upfront spend by up to 75% versus ownership.
  • Flexibility: Change size and configuration for each show.
  • No upkeep: No storage fees, warehouse labor, or long-term maintenance.
  • Budget-friendly accounting: Rentals can be expensed immediately; purchased booths depreciate over time.
  • Multi-show discounts: Savings available with multi-show or multi-year contracts.
  • Resale reality: Avoid poor resale value—used custom exhibits often sell for pennies on the dollar.
  • Finance options: Single- or multiple-show rental programs are available.

Best for: Companies testing the waters, those exhibiting internationally, or anyone needing design variety and lower upfront risk.

Quick Checklist: Renting vs Buying

Ask yourself these five questions:

  1. How many shows per year will I attend?
  2. Do I need consistent branding or flexible layouts?
  3. Do I have the budget for shipping, storage, and repairs?
  4. How important is long-term ROI versus short-term savings?
  5. Am I prepared to manage the logistics, or do I want turnkey simplicity?

The Bottom Line

Renting vs buying trade show booths isn’t a one-size-fits-all decision. Renting offers flexibility, cost savings, and freedom from upkeep. Buying provides ownership, control, and a consistent presence—but with higher responsibility and cost. Evaluate your resources and long-term goals, then choose the path that strengthens your trade show marketing plan.