Depending on the size of the trade show, your trade show booth could be one of hundreds, or even thousands clamoring for attention. How do you capture people’s attention when you’re one of thousands? If your messaging is too busy, you run the risk of turning people off. If your messaging doesn’t instantly engage and connect with people, you run the risk of never reaching them in the first place. It’s a delicate balancing act, but it is possible to communicate more in your trade show booth with less. Consider the following techniques:
Trade Show Booth Props
It may not be something you’d think of off the top of your head, but a large scale prop can instantly communicate your product from across the exhibit hall. Further, it can engage the imagination and participation of people eager to see what the large scale prop does. Take Polaroid, for example. This client was able to capture consumer’s interest from across the exhibit hall with large scale custom camera installations. We built these large props to spit out an instant picture, delighting consumers at CES and driving them to their trade show booth. This required no distracting and busy signage, just an imaginative trade show booth prop.
Live Product Demonstrations
What better way to show off your product than to offer a live product demonstration? By offering live product demonstrations, you’re able to communicate more about the product with less distracting and confusing text heavy graphics in your trade show booth. People love a good demonstration and if you make it both fun and educational, you can get the crowd you want in your trade show booth. Consider how to immerse your visitors in your brand to provide a better experience.
Creative Video
If a picture is worth a thousand words, video must be worth a million. By producing a creative video for our client, Universal Asset management, we were able to attract more people to the booth without the need for text heavy graphics. By broadcasting this video on an LED hanging sign, we were also able to drive more traffic to their trade show booth than traditional signage alone. This made them the hit of Aviation Week MRO Americas.
Interactivity
Interactivity is one of the largest trade show booth trends in the industry today. The reason why is it can communicate more with less. For example, at the CES show, we produced Kodak’s Instant Print Category booth, which offered multiple stations where consumers could interact with their instant print cameras and projectors. This attracted more people to their trade show booth and communicated more about their newest products than graphics could alone.
Engage the Senses
One of the strongest ways to communicate more about your product is by engaging the senses. This includes sight, sound, touch, taste, and smell. Every trade show booth is trying to use visuals to attract visitors, but by engaging other potentially unexpected senses, you can attract more people to your trade show booth. You need not be a baking company to attract more visitors to your trade show booth. Even a technology company can provide touch screens to communicate their product in their booth. However, for those in the food industry, free tastes of your product and smells wafting across the exhibit hall provide a strong lure to your trade show booth.
There are many ways in which you can communicate more about your brand without complicated messaging. Using these ideas, you can rethink your booth imagery and messaging to ultimately attract more visitors and increase your leads or sales.
