On a busy trade show floor, you have seconds to grab an attendee’s attention. Strong booth design is essential, but often it’s not enough. You need a hook that stops people in the aisles and draws them inside. For many exhibitors today, that hook is corporate video.
Why Video Works on the Trade Show Floor
At every show, you compete with dozens—sometimes hundreds—of other exhibitors. Video gives you an edge because:
- Movement catches the eye. Screens naturally pull focus in crowded halls.
- Stories engage. A well-produced video tells your brand story in seconds.
- Professionalism shows. Video positions your company as modern, relevant, and on top of industry trends.
- Versatility pays off. One investment in a corporate video can be used on the trade show floor, your website, and across social media.
Real-World Example: Fantasia at IPCPR
Our client Fantasia attended the IPCPR show in Las Vegas. Their booth featured a modern lounge design and even a small second story for private meetings. But what set them apart wasn’t just the structure—it was their corporate video.
While their competitor had been in the business for decades, Fantasia’s booth consistently drew larger crowds. The video helped communicate their brand energy and made their space a “must-visit” destination on the floor.
What Not to Do
Too many exhibitors fall back on:
- PowerPoint slide loops
- Basic office tours
- Collages of still images
These lack energy and don’t hold attention. On the show floor, your video should be dynamic, engaging, and easy to digest in under five minutes.
How to Use Corporate Video at Trade Shows
- Make it visible. Place screens at booth edges to pull in passersby.
- Keep it short. Aim for 2–5 minutes with clear storytelling.
- Show people, not just products. Culture and lifestyle resonate as much as technical features.
- Design for sound-off. Crowds and noise make captions essential.
- Repurpose wisely. Upload to your website, share on LinkedIn, and promote across other social platforms.
Beyond the Show Floor
Corporate video also supports your digital marketing. Adding video to your website improves SEO, increases time-on-page, and drives more conversions. When shared on platforms like LinkedIn or Twitter, video extends your booth’s reach far beyond the convention center.
Final Thought
A trade show booth without video risks blending into the background. A booth with a well-produced corporate video has motion, energy, and a story that compels people to stop. On the show floor, that can mean the difference between being overlooked and being remembered.
Absolute Exhibits helps clients design exhibits that integrate video seamlessly, combining creative storytelling with budget-conscious production. From culture videos to product launches, we ensure your brand looks current, compelling, and competitive.
