Big impact doesn’t always require the biggest stage.
At the International GSE Expo 2025, a focused, mid-size event dedicated to aviation ground support innovation, TLD stood out for all the right reasons.
Working with Absolute Exhibits, TLD turned its booth into one of the most visited and photographed exhibits of the show.
The double-deck structure shaped like an airplane fuselage proved that bold design beats big budgets when every element has purpose.
Turning Engineering into Experience
The aviation industry values precision. Therefore, every visual detail on the show floor sends a message about quality, safety, and innovation. That’s why custom exhibit design is so powerful. It turns technical capability into a space people can explore and remember.
For GSE Expo, Absolute Exhibits transformed the sleek lines of an aircraft into an immersive structure. The curved fuselage wrapped around product zones and meeting areas, while the upper deck offered a clear view across the hall. The space invited visitors to step inside the story of aviation innovation.
“We wanted attendees to experience TLD’s innovation, not just see it,” said Ina Doarna, Certified Exhibit Architect at Absolute Exhibits. “The double-deck concept gave us vertical storytelling plus an architectural metaphor for lifting performance.”
Standing Out on a Specialized Stage
The International GSE Expo draws a concentrated audience: buyers, engineers, and decision-makers from aviation and ground-handling companies worldwide. With fewer exhibitors than mega-shows like Paris Air Show or NBAA, every design choice carries more weight.
TLD’s immersive double-deck environment cut through the visual noise with clarity and confidence. Visitors were drawn to the sculpted fuselage form and stayed for the story it told. Conversations flowed naturally as design turned complex engineering into something both emotional and memorable.
At a niche event where relationships matter most, TLD’s space did more than attract traffic—it built connection.
What Exhibitors Can Learn
- Make design your differentiator. In technical industries, aesthetics communicate capability.
- Use storytelling structure. Organize your space to guide visitors through a narrative, not just a product lineup.
- Invest in creativity where it counts. Smaller or specialized shows reward originality—every attendee has time to notice details.
A strategic, creative build doesn’t just fill space, it multiplies impact.
Precision Delivered Worldwide
Absolute Exhibits managed the full scope for TLD’s custom double-deck exhibit from concept, fabrication, logistics, to installation. With certified architects and production facilities in both the U.S. and Europe, we help aviation brands bring innovation to life anywhere in the world.
Following the success of TLD’s exhibit at the International GSE Expo 2025, our teams have already begun conversations about how to make an even greater impact at GSE Europe next year. Together, we’re exploring new ways to build on this year’s momentum by refining the story, enhancing interactivity, and pushing the boundaries of what’s possible in aviation exhibit design.
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Conclusion
At the International GSE Expo 2025, TLD proved that creativity and precision can turn a specialized event into a major brand moment. Their airplane-inspired double-deck exhibit captured attention, sparked conversations, and reminded the industry that design done right is the strongest signal of innovation.
Because in trade shows, as in aviation, it’s not about the size of the stage. It’s about how far your story can fly. If your next exhibit needs to elevate your brand presence, let’s talk about what’s possible.
