Want to make a splash at an international trade show? Start with an innovative, eye-catching booth design. And guess what? It can be more affordable than you think—often even cheaper than exhibiting in the USA.

Why International Shows Are Different

Fewer Restrictions: Most international venues have far fewer rules than their U.S. counterparts. That means no strict union labor regulations or excessive material handling charges. In places like Germany, you’ll even see exhibitors enjoying a beer with lunch—it’s a different vibe entirely.

Easy Logistics: Exhibit houses in many countries can drive right up, unload, and even leave their trucks parked on-site. Caterers are readily available, so offering breakfast, lunch, or even a full-service bar at your booth is totally doable.

Lower Costs: Exhibit rental and construction prices are often significantly lower abroad. Many booths follow a “build and burn” model—designed for single use—making custom designs much more accessible.

Why Go Custom?

Stand Out: A custom booth helps your brand shine in a crowded expo hall. You’ll attract more visitors and create a memorable experience.

Trial Run: Many companies test new booth concepts at international shows, where the lower costs allow for bold creativity. If it’s a hit, they adapt the same design for U.S. shows—often within budget.

Attending an international trade show is more than just showing up—it’s about standing out. With fewer limitations, lower costs, and a chance to get creative, there’s never been a better time to go big. So pull out all the stops and make your next global exhibition a smashing success.