When it comes to exhibiting at a trade show, you want to put your best foot forward. This means having a trade show exhibit that looks great and having strategies to attract attendees to your trade show exhibit. This means having the right exhibition design components and the right partner to help you through the process. Consider the following exhibition design components the next time you rent or purchase an exhibit:
Tell Your Brand Story Through Exhibition Design
First and foremost, you want a trade show exhibit that accurately reflects your brand story. You may envy the attention a competitor enjoys in your industry, but it’s important not to just copy them and stay true to yourself.
Your exhibition design should accurately reflect who you are, what your goods and services are, and your unique value proposition. For example, a natural children’s clothing line may be tempted to copy larger competitors, but they would be better served by telling their unique story using natural design elements and graphics to convey that message. Knowing your unique brand story, talk with your exhibition design partner to convey the message. Together, you can come up with something special.
Know Your Budget and Communicate it Upfront
It’s important that when you’re looking at trade show exhibits, you realize that they can range from modest prices to pricy. It’s important to know your budget upfront so you can communicate that with your designer. That way your exhibition design can conform to your budget and maximize your return on investment. It may sound cool to have a large video wall, but if it’s cost prohibitive, it may be better to simply have one or two televisions in your exhibit. Instead, consider budget friendly items like large scale props, fabric walls made to look like wood or plastic, and more. Knowing your budget can give your design partner the information they need to deliver something you’ll love.
Think Outside the Box
A growing trend in exhibition design is attracting people through experiential marketing. What this means in terms of your trade show exhibit is designing your exhibit to engage people. For instance, one popular video service offered an opportunity for consumers to share their unicorn moment using their software.
Another popular vehicle company offered consumers the ability to experience the road as a tire. In both of their exhibition designs, they created special areas to highlight these brand experiences. By thinking outside of the box, they were able to design an exhibit that really spoke to people and encouraged more traffic to their booth.
Find the Right Partner
When you’re designing an exhibit, it’s important that you have the right exhibition design partner. Not all exhibit houses are the same. You should ask to see not only renderings, but actual photos of their work to determine how your exhibit may look. You should also ask about their pricing, whether or not they provide estimates or guaranteed pricing. Many exhibit houses will only provide estimates and send you another bill for your exhibit after the show. And finally, you should ask for pictures of exhibition designs that they have done specific to your industry so you can evaluate whether they understand your unique needs.
When it comes to exhibiting, keep these exhibition design ideas in mind. They can significantly improve how your exhibit turns out and how you engage your prospects, customers, and leads.
