Natural Products Expo West (NPEW) is one of the largest trade shows in the industry, attracting thousands of attendees every year. Yet many exhibitors fail to capture the attention they need. Instead of waiting for passersby, use your trade show exhibit design to pull them in and increase conversions. Here are four ways to do it.
Highlight Food Bars
Sampling is central to NPEW, and your design should reflect that. Place a food or beverage bar at the front of your booth to showcase products and attract traffic. A strong trade show exhibit design makes samples visible from the aisle so attendees can see—and talk about—what you’re offering. If they can’t see or experience it, they’ll walk by.
Display Products for Visual Appeal
People eat with their eyes first. How you present products in your exhibit matters as much as the products themselves. Keep items front and center rather than tucked away. Whether it’s cookies, drinks, or supplements, presenting them prominently increases visibility, encourages sampling, and drives conversions.
Create Spaces to Linger
NPEW is crowded with food and drink options, but not all booths offer comfort. Seating areas—benches, stools, or bistro tables—encourage visitors to stay longer. By building in spaces for relaxation, your trade show exhibit design signals hospitality and helps you stand out. The longer attendees linger, the more likely they are to engage with your team and remember your brand.
Choose a Natural Theme
Authenticity is critical at NPEW. A theme that reflects natural or organic elements resonates with attendees and reinforces credibility. Incorporating greenery, wood textures, or earthy tones in your trade show exhibit design connects your brand to the values of the natural products community. Avoid designs that feel inauthentic or overly corporate, which can erode trust.
There’s no one-size-fits-all approach to NPEW, but thoughtful trade show exhibit design can dramatically improve ROI. At Absolute Exhibits, we help natural products brands create booths that highlight their products, resonate with attendees, and increase conversions. With decades of experience, our team can guide you from concept to completion for your next NPEW exhibit.
Checklist: 4 Ways to Maximize Exhibit for NPEW
- Highlight food bars – make sampling visible from the aisle.
- Display products upfront – use eye-catching presentation.
- Add seating areas – encourage attendees to stay longer.
- Use a natural theme – align design with NPEW’s focus on authenticity.
