The trade show industry evolves quickly, and each event reveals new approaches to exhibit design. While industries differ, many trade show booth design trends overlap, creating experiences that resonate across audiences. If you’re planning your next booth, here are three trends to watch that are shaping the future of the show floor.

trade show booth design, eco-friendly trade show tips

Wall of Foliage

Greenery is one of the most eye-catching design elements on the floor. From plants and flowers to full living walls, exhibitors across industries are embracing foliage. This approach humanizes a booth, creates a sense of life, and often signals sustainability. Whether you’re in food, wellness, or technology, a wall of foliage is a trend worth considering in your trade show booth design.

Immersive Experiences

Today’s attendees—especially Millennials and Gen Z—expect more than static displays. Immersion is becoming one of the most influential trade show booth design trends. Touch screens, gamification, puzzle-solving activities, and branded environments transform a booth into an experience. Immersive design allows attendees to explore your brand story in ways that are interactive, memorable, and far more engaging than a brochure or sales pitch.

Conveying Brand Feelings Through Visuals

Great design doesn’t just show products—it communicates feelings. One exhibitor wanted to convey speed for their software brand. The solution: streamlined bridges with multicolor racing stripes and an in-booth racing game. Visual elements like towers, light boxes, props, and hanging structures can create emotional connections and differentiate your booth. As a result, conveying the “feeling” of your brand is now one of the most impactful trade show booth design trends.

Trends come and go, but these three—greenery, immersion, and emotion-driven visuals—are proving to have staying power. When you’re ready to explore these approaches, consult your exhibit design partner. Absolute Exhibits collaborates with clients to bring trends to life in ways that strengthen brand storytelling and deliver measurable ROI.

  • Wall of foliage – add greenery to humanize your brand.
  • Immersive experiences – engage attendees with interactive design.
  • Visual storytelling – use design elements to convey brand feelings.