Pop-up booths have been on the market for more than thirty years, and they remain one of the most popular choices for exhibitors. Their enduring appeal comes down to three things: simplicity, portability, and cost-effectiveness.
Easy to Set Up and Take Down
From the start, pop-up booths were designed for convenience. One person can set one up in 15–30 minutes, making them ideal for smaller teams. At the end of a show, exhibitors often face long waits for shipping cases. Pop-ups solve this problem with case-to-counter kits, allowing you to disguise the case as a reception counter during the show and keep it nearby for a fast exit once the event ends.
A Powerful Marketing Billboard
The main function of any exhibit is to quickly communicate what a company offers and why attendees should stop. A pop-up with photo murals is one of the most effective billboards on the show floor. Done well, it delivers a clear and compelling message that stands out from surrounding displays.
Affordable for Startups and Established Brands
Pricing has made pop-ups accessible to nearly any business. Less than a decade ago, a photo-mural pop-up could cost over $4,000. Today, a fully equipped pop-up kit with mural panels can be found for under $2,000. That affordability makes them a strong option not only for startups but also for established companies that need a flexible booth for regional shows, local expos, or community events.
Why Pop-Ups Still Have a Place
While custom trade show booths deliver the ultimate brand experience, pop-ups remain a smart investment for companies that want versatility and speed. Many exhibitors keep one as a backup or for smaller shows where a full custom build is unnecessary.
Pro tip: Absolute Exhibits has helped clients balance custom trade show environments with portable options like pop-ups, ensuring they always have the right solution for the right event.
Pop-Up Booth Benefits Checklist
- Quick set up by one person in 15–30 minutes
- Case-to-counter kits for easy storage and faster exits
- Strong visual impact with photo mural graphics
- Affordable pricing under $2,000 for full kits
- Practical for startups, regional shows, and smaller events
- Useful as a backup booth alongside custom exhibits
Additional Reading
Pop-Up Exhibits: Modern Alternatives for Today’s Trade Show Floor
