Trade shows move fast. Missing graphics, dirty booths, or even theft can derail your exhibit in minutes. Avoiding trade show mistakes requires planning ahead and anticipating the most common problems. Here are six ways to protect your investment and keep your booth running smoothly.
1. Pack Carpet and Pad Last
Always load carpet and padding last so they unload first. This cuts wait time and speeds up setup. Avoiding trade show mistakes starts with logistics.
2. Use Black Shrink Wrap
Keep expensive items like video walls or props out of sight. Black shrink wrap hides valuable gear from thieves. Outthinking them is one of the simplest ways of avoiding trade show mistakes.
3. Bring Your Own Cords
Never rent an extension cord or power strip from show services. Prices are inflated. Pick them up at a local store and pack them in your crate to avoid this unnecessary expense.
4. Watch the Schedule
Check for “dark days” in the install and dismantle calendar. Holidays or major events can cause delays. Many booths have failed to open on time because staff overlooked this.
5. Carry Digital Graphics
Keep backup graphic files on a USB or laptop. If shipments go missing, you can reprint quickly and stay on track.
6. Pack a Cleaning Tool
Bring a Swiffer or grabber tool to dust graphics before the doors open. Clean graphics help you avoid the mistake of looking unprepared.
The Bottom Line
Avoiding trade show mistakes is about foresight and discipline. With these quick tips, you can bypass common errors, save money, and present a polished booth. For even more ideas on avoiding booth disasters, see Big Ideas for Small Business’s guide on the Top 6 Mistakes to Avoid at Trade Shows.
