The Risks of Freight Aisles

Ever been tempted by a space on the freight aisle? It might look convenient, but it comes at a cost. Freight aisles are often the last to be cleared and the first to be filled. Unless your setup is simple and requires little prep, you could be stuck waiting until the night before the show to begin installation. That delay puts unnecessary stress on your team. For most exhibitors, avoiding these aisles is the smarter move.

In trade show booth space selection, freight aisles are risky because setups there often face late access and rushed timelines.

Balancing Visibility and Budget

Prime spaces near entrances or major competitors are highly visible but usually expensive. Smaller companies may feel pressured to stretch their budget for these spots. However, location alone does not guarantee success. Strategic marketing, strong booth design, and trained staff can attract clients even from less central spaces. Smart exhibitors weigh cost against value rather than chasing the “perfect” location.

Factors to Consider

When evaluating trade show booth space selection, think beyond price:

• Foot traffic flow: Choose areas where attendees naturally gather or pass through.
• Booth size: Match the space to your goals and budget—bigger is not always better.
• Creative design: Even in a corner, a clever booth can stand out with lighting, graphics, or interactive elements.
• Proximity to services: Consider access to restrooms, food courts, or lounges that increase visitor flow.

The Bottom Line

Your space is one of the most valuable assets at any show. Smart trade show booth space selection means balancing visibility, budget, and logistics while avoiding pitfalls like the freight aisle. With thoughtful planning and a creative approach, you can make any spot on the show floor work to your advantage.

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