When exhibitors step into larger spaces such as 20×20 booths and above, many opt for a custom exhibit to make a stronger impact. Renting instead of owning offers flexibility, reduces costs, and avoids the long-term maintenance that comes with storage and upkeep. To get the best results from your rental, follow these four strategies.
1. Set Your Budget and Must-Haves Early
One of the biggest mistakes exhibitors make is starting without a clear budget or priorities. Define your total spend and identify the “must-have” features before engaging designers. This ensures your custom rental exhibit delivers the right balance of impact and affordability. Clear direction also prevents overspending on unnecessary elements.
2. Define Branding and Messaging Up Front
A custom exhibit should reinforce your brand identity and communicate your message instantly. Share your branding guidelines, messaging priorities, and creative vision early in the process. This helps designers integrate logos, graphics, and storytelling elements seamlessly without competing against the “wow” factors of your custom rental exhibit. Consistent branding also ensures your exhibit looks polished across different markets.
3. Start the Process Early
Last-minute exhibit projects often lead to rushed designs, higher fees, and unnecessary stress. Begin the rental process 8–10 months ahead of your show to secure the best options, take advantage of cost-saving incentives, and allow time for revisions. Early planning also ensures your booth is fully ready before it hits the show floor.
4. Stay Open to Creative Input
Exhibit designers bring expertise and fresh perspectives to the table. By staying open to creative suggestions, you’ll often end up with more impactful results. Custom rentals are designed to be flexible, so trust your team to propose ideas that align with your goals while adding visual appeal. Collaboration leads to a final product you’ll be proud to showcase.
Renting with Confidence
Renting a custom trade show exhibit gives brands the opportunity to stand out without the long-term costs of ownership. By setting clear budgets, defining branding, planning early, and remaining open to creative input, you can ensure a smooth process and a booth that drives ROI. Many exhibitors partner with companies like Absolute Exhibits for guidance, ensuring rentals deliver both design impact and operational ease.
