Living Walls Add Unexpected Appeal

Living walls—panels of greenery or foliage—are becoming increasingly popular. They provide a refreshing contrast to the metallic and fabric-heavy look of most booths, softening your brand image and making your space more approachable. No matter the industry, a splash of greenery creates a visual focal point that surprises and delights visitors.

Interactivity Through Touch

Most exhibitors focus on visuals and sound, but the sense of touch creates a deeper connection. Whether it’s handling new technology, taking selfies at a branded photo board, or testing the durability of a product, tactile experiences invite attendees to engage directly. By activating multiple senses, you make your booth more memorable.

Gamification Draws Crowds

Games remain one of the most effective ways to attract and hold attention. A racing simulator, for example, can demonstrate speed and efficiency while entertaining participants. The key is to align the game with your brand message so the experience reinforces your value proposition. As attendees line up to play, your team gains valuable time to start conversations.

Props That Tell Your Brand Story

Props are versatile tools for storytelling. They can be simple and budget-friendly, like an inflatable mascot, or high-tech, such as an instant-photo display that prints branded images for visitors. The goal is to communicate your story in a tangible way while surprising attendees. Well-placed props often become instant magnets for booth traffic.

Elevating Your Exhibit Strategy

These design ideas—living walls, interactivity, gamification, and props—are just a starting point. Many exhibitors work with partners like Absolute Exhibits to develop creative, on-brand concepts that push beyond traditional booth design. With the right strategy, your trade show exhibit becomes more than a display—it becomes an experience.