There is a clear difference between working with a vendor and building a relationship with a partner. A vendor fulfills requests, often attaching extra charges for every adjustment. A true partner sees your success as their success and steps in when you need them most.
Why Relationships Matter More Than Transactions
In today’s business climate, the focus on driving hard bargains often erodes the long-term benefits of a strong relationship. Saving a small amount up front may cost much more when the unexpected happens on a trade show floor.
Consider Nordstrom. They may not always offer the lowest price, but their reputation is built on customer service. If you walk in on a Friday afternoon needing pants altered for an event that evening, they often make it happen—at no extra charge. That level of service cements loyalty and trust.
The Reality of Trade Shows: Change Happens
Trade shows rarely go exactly as planned. Last-minute adjustments are part of the experience. Examples include:
- A new product fails to arrive and graphics must be reprinted hours before opening
- A last-minute customer meeting requires an enclosed private space, demanding an extra wall and door
- Neighboring booth orientation creates problems, forcing a 180-degree reconfiguration overnight
In these moments, you don’t want a vendor quoting “rush” charges—you need a partner who problem-solves quickly and fairly.
How a Trade Show Partner Responds
With over 17 years of experience, we’ve faced nearly every scenario short of moving mountains. Absolute Exhibits’ commitment is simple:
- Problem solvers, not billers. We prioritize solutions over nickel-and-diming.
- Fair pricing. While not every change can be free, adjustments are billed reasonably—not “rush” charged to death.
- Reliability in a pinch. From overnight graphics to added walls or booth reorientation, if it’s possible, we make it happen.
This approach reflects how Absolute Exhibits values relationships. We see ourselves as partners, not vendors. Our clients know they can count on us when the unexpected strikes.
Closing Thoughts
Trade show floors are unpredictable. What sets your exhibit house apart is not just design or structure, but the relationship you can rely on when last-minute challenges appear. At Absolute Exhibits, we take pride in easing that burden so you can focus on meeting clients and closing deals.
Sincerely,
Todd Koren, CEO
