Webinars Will Never Replace Trade Shows
Over the past six months I have been asked repeatedly about the affect of webinars…
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Riding Through Rough Economic Times
I clearly understand the fear to reduce expenses in harsh economic times. However, what I…
Owning a Trade Show Exhibit: Hidden Costs to Know
Buying a trade show exhibit can feel like a one-time investment, but the purchase price…
Booth Staffing – never alone
You cannot staff your exhibit by yourself – even in a 10 foot inline. Even…
Promoting Your Presence
The best trade show planning will not succeed if nobody knows you are there. Seventy…
Picking the Right Show – sorry, for the 4,000th time!
You have an endless group of shows to pick from – but here is a…
Demo Magic
No matter how small the booth or trade show is, do a canned demo every…
Boring Exhibitors Need Not Apply
The worst thing you can do at a trade show is to be boring. At…
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