When you think of trade shows, comfort is not one of the top words you’d associate with the experience.  Often, you think of thousands of weary people shuffling from booth to booth checking out their trade show design and the products advertised within.  But rarely do you think of comfort. Even trade show exhibitors rarely associate their trade show design with comfort because they’re on their feet all day trying to sell or obtain leads.  However, there’s hope for both groups and it lays within your trade show design.

Consider Double Padded Carpet in Your Trade Show Design

Often, comfort is not a part of the budget when brands start looking at items for their trade show design.  However, they need to consider that their attendees- whether sales, marketing, or executives will be standing almost all day.  When you’re on your feet for 8 hours or more, you begin to feel it.  That’s why we suggest opting for the double padded carpet so you can increase their comfort.  This is an inexpensive way to ensure that your trade show design is comfortable for all.

Select Comfortable Furniture

Depending on your trade show design, there are many ways comfortable furniture can be incorporated.  For example, a barn theme need not solely feature hay bails or wooden chairs to connect with the theme.  Instead, they could have wooden chairs with gingham cushions to connect with such a theme.  If your trade show design isn’t locked into one niche theme, then your options for comfortable furniture are nearly endless.  Try selecting something that will provide relief for either weary staff or weary trade show attendees.  This can enhance the comfort of your trade show design greatly.

Provide Snacks and Beverages

If you’ve got room in your budget, you should contact the Catering arm of show services to select some snacks and beverages that you can pay for on consumption. When the day gets long, people need to refresh and recharge.  What better way to introduce some comfort into your trade show design by offering a snacks and beverages station?  This can benefit both your booth staff and trade show attendees by allowing them an opportunity to recharge.  Snacks and beverages are also a great way to lighten the mood at your booth and make it less intimidating to approach for attendees.  If they’re offered a pastry, they may feel instantly more comfortable in your booth.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

We all want to be comfortable when we’re at trade shows.  When in fact, they are often just the opposite with people packed like sardines into expo halls that seem to go on forever and long hours working to gain the attention of attendees.  Using these simple design tools, you too can ensure your trade show design is comfortable for everyone involved.