Instead of thinking like a customer, try thinking for your customers. Potential customers have less time and are also getting on information overload. Today if you thought like your customers, the chances are you’d be as stressed and confused as they are. In essence you are bringing new ideas and concepts to the table for your clients. In today’s hectic world, customers don’t have time to think through the intricate details. They want you to do their thinking for them.

Think about categories based on how customers buy and then manage the categories in ways that helps the customer. Help your clients think creatively – out of the box. Teach them how to expand their horizons and their bottom line with you. Train your sales team members on how customers think and what information is critical. The key is to think for your customers, as they get busier they need you to do more thinking for them!