Jun 20, 2024 | Featured, Trade Show, Uncategorized
Great trade show managers understand the intricacies of the trade show industry. From the moment exhibit space is purchased until the show debut, there are many critical decisions to make. They avoid overcommitting to too many shows, recognizing that each one requires...
Jun 19, 2024 | Featured, Trade Show, Uncategorized
Let’s face it, not every company has that special someone who can deliver captivating live presentations. At trade shows, where you’re vying for attention among competitors and industry brands, lacking a skilled presenter can be a challenge. This person needs to be a...
Jun 12, 2024 | Featured, Trade Show
Spending your trade show budget wisely is crucial. Opting for the largest exhibit size without adequate funds to fill it properly or allocate for marketing creates a catch-22. By not exhausting your marketing budget on exhibit space and related expenses, you can...
Jun 8, 2024 | Featured, Trade Show, Uncategorized
You’ve just returned from a trade show and called a major client, only to hear, “Oh, you were there? How did I miss you?” It’s a sinking feeling and likely not the first time it’s happened. Don’t let your exhibit become a hidden picture. A...
Jun 7, 2024 | Featured, Social Media, Uncategorized
Trade shows are a major marketing opportunity, so make the most of them by promoting your presence before and during the event. Share content about any in-booth contests and how attendees can participate. Highlight what you’re offering and why people should visit your...
Jun 5, 2024 | Featured, Trade Show
Trade show is a vital business tool, not a social event. Every moment spent on the floor should yield measurable results that inform your marketing strategy for the next year. Refine your schedule by focusing on the most important trade show and reducing the...
Jun 4, 2024 | Featured, Marketing, Uncategorized
Customer service is key. Gone are the days when customers overlooked poor service for discounted prices—everyone offers discounts now! So, what sets you apart from your competition after the trade show? The answer: your customer service. Differentiate your business...
Jun 3, 2024 | Featured, Rental
In the world of trade shows, it’s time to rethink the traditional approach of buying exhibits. As businesses evolve, so should their exhibition strategies. Renting trade show exhibits is gaining traction, especially in Europe, where it’s seen as a smarter...
May 23, 2024 | Education, Featured, Uncategorized
Does your booth staff show clients they are worth their time and attention? It’s time to take that stance into overdrive. At trade shows, there are no “bad day” attitudes. Being impolite or inattentive quickly loses potential clients. Your booth is a...