COVID Proved that Face to Face Marketing is not Dead

COVID Proved that Face to Face Marketing is not Dead

There are some very troublesome pre-conceived notions about the sudden death of trade shows. Most people are very excited about trade shows returning as they have missed the product touching and feeling, the face-to-face conversations, and the overall excitement of...
Updating Your Marketing Strategy

Updating Your Marketing Strategy

In the normal world of marketing, things are always changing. From new research to new tools, businesses are constantly challenged to quickly adapt to adjustments. Nowhere is this truer than in the world of digital marketing. Even more so at no time is this more...
Business Pandemic Recovery Tools for Reopening Safely

Business Pandemic Recovery Tools for Reopening Safely

As many nations are reopening society, we have all done so in various ways.  Here, in the US, some businesses have gotten creative with their solutions.  One gym owner wrapped machines in shower curtains to create social distancing. Other businesses are still trying...
Social Distancing and Your Trade Show Exhibit

Social Distancing and Your Trade Show Exhibit

As early as the fall, many trade shows are scheduled to take place across the country.  Many convention centers have already announced their plans for mitigating risk and encouraging health and safety while on site.  Many event organizers have also made statements...
Post-Pandemic Changes You Might Face at a Trade Show

Post-Pandemic Changes You Might Face at a Trade Show

For several months, industry officials have been discussing what the first trade shows to open up will look like.  What post-pandemic changes will exhibitors face at a trade show?  Whether happening in the fall of 2020 or in January of 2021, trade shows are likely to...
Reopening America with a Post-Pandemic Workplace Refresh

Reopening America with a Post-Pandemic Workplace Refresh

For several months, millions of Americans were asked to shelter in place.  We worked from home and looked forward to the days that life could return to normal.  While America is in the process of reopening, businesses are hoping to reintroduce their staff to work in...

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