Jul 23, 2024 | Featured, Marketing, Trade Show, Uncategorized
Before attending a trade show, it’s crucial to have a comprehensive pre-show marketing plan. Creating this plan 6 to 9 months in advance allows for necessary adjustments and ensures timely execution of activities, preventing last-minute scrambles. A well-organized...
Jul 16, 2024 | Featured, Marketing, Trade Show, Uncategorized
Standing out in a bustling trade show exhibit hall can be challenging. With the commotion of sky-high booths, lights, sounds, and bold graphics, it’s essential to have your own eye-grabbers to attract attention. But what kind of eye-grabbers are right for you...
Jul 15, 2024 | Featured, Hot Topics, Trade Show, Uncategorized
Spending countless nights in hotels is part and parcel of the trade show business. While it might sound overly cautious, many of us have encountered unsettling situations, whether at trade shows or on vacations. When traveling for a trade show, it’s crucial to...
Jul 11, 2024 | Featured, Graphics, Trade Show, Uncategorized
When it comes to trade show exhibits, the goal is to make graphics bigger and bolder. However, it’s important to avoid overcrowding your visuals with excessive messaging. Effective trade show graphics should be pleasing, eye-catching, and perhaps even whimsical,...
Jul 9, 2024 | Featured, Marketing, Trade Show, Uncategorized
Listening is a skill often overlooked, yet crucial, especially in the dynamic environment of a trade show. Far too often, we find ourselves merely waiting for our turn to speak, neglecting the art of truly listening. However, effective listening can be a game-changer,...
Jun 20, 2024 | Featured, Trade Show, Uncategorized
Great trade show managers understand the intricacies of the trade show industry. From the moment exhibit space is purchased until the show debut, there are many critical decisions to make. They avoid overcommitting to too many shows, recognizing that each one requires...
Jun 19, 2024 | Featured, Trade Show, Uncategorized
Let’s face it, not every company has that special someone who can deliver captivating live presentations. At trade shows, where you’re vying for attention among competitors and industry brands, lacking a skilled presenter can be a challenge. This person needs to be a...
Jun 8, 2024 | Featured, Trade Show, Uncategorized
You’ve just returned from a trade show and called a major client, only to hear, “Oh, you were there? How did I miss you?” It’s a sinking feeling and likely not the first time it’s happened. Don’t let your exhibit become a hidden picture. A...
Jun 7, 2024 | Featured, Social Media, Uncategorized
Trade shows are a major marketing opportunity, so make the most of them by promoting your presence before and during the event. Share content about any in-booth contests and how attendees can participate. Highlight what you’re offering and why people should visit your...