Dec 31, 2019 | Uncategorized
Industry statistics state that companies participating in trade shows generally spend between 20-35% of their overall marketing and sales budget to attend a trade show. With this kind of money being spent, it’s important that you earn a strong ROI from your...
Dec 27, 2018 | Uncategorized
No matter your industry, you can either enhance your brand value or denigrate it with your trade show exhibit. If you show up at a trade show with a shabby booth, prospective customers will likely think that your business isn’t doing well. A better idea is to rent a...
Dec 18, 2018 | Uncategorized
The holidays are a season of giving. A core value of Absolute Exhibits is a commitment to giving back and helping others- whether after a natural disaster or to help those who cannot help themselves. This holiday season, Absolute Exhibits asked its customers,...
Dec 13, 2018 | Uncategorized
As technology continues to progress, so too does the trade show industry. There have been many trends we’ve spotted industry wide- reclaimed wood exhibits, arches in design, fabric enhancements, and now we’re seeing more and more video walls used in exhibits. If...
Dec 11, 2018 | Uncategorized
If you’ve added trade shows, conferences, and conventions to your marketing plan for the year, there’s a good chance you’re going to need to balance your budget against items such as software, personnel, and any number of additional services your team needs. Within...
Dec 6, 2018 | Uncategorized
Pop quiz: is it less expensive to keep an existing client or is it more expensive to acquire a new client? If you guessed that it’s less expensive to keep the existing client, you’d be correct. This is called retention marketing. This form of marketing focuses on...
Dec 4, 2018 | Uncategorized
There are a lot of companies that talk the talk about environmental sustainability, but it seems to be all bluster with no action behind it. This is often referred to as “greenwashing campaigns” wherein a business tries to come off as environmentally friendly simply...
Nov 29, 2018 | Uncategorized
An island booth rental is one of the more visually accessible booths on the trade show floor. What sets an island booth rental apart from other trade show booths is that it is literally an island unto itself without neighbors bordering the booth. It is accessible...
Nov 27, 2018 | Uncategorized
Whether you attend one annual trade show, or a variety of trade shows, the name of the game is generating traffic. The more people you can attract to your trade show booth, the more likely you’ll be to generate leads and sales. No matter your industry, you want...
