Sep 20, 2022 | Business, Trade Show
Listening, Not Hearing As we return to trade show floors, distractions on a show floor are many – hearing is hard enough, but listening is much harder. Listening skills, like all communication skills, can be constantly developed and improved. Too often, salespeople...
Sep 12, 2022 | Branding, Design, Trade Show
Four Key Elements for Successful Design Absolute Exhibits has been designing and building trade show exhibits for more than two decades. While accumulating many design awards we never stop daring our team to create new and innovative designs. We have a succinct...
Sep 5, 2022 | Branding, Design, Trade Show
The days of “just browsing,” at trade shows are over. Today ninety percent of show attendees are actively looking for new services and goods. There are far fewer attendees but still represent the same number of companies. And everybody seems to have a mission and an...
May 7, 2020 | Trade Show, Branding, Design
As a company’s trade show booth footprint grows larger on the trade show floor, there’s one thing that you often find in common with other larger exhibitors- the inclusion of at least one conference room. It makes sense why you’d want a conference room. These spaces...
Apr 7, 2020 | Branding, Trade Show
We’re experiencing some confusing and uncertain times in the trade show industry. For decades, marketers and sales teams had strong ideas of what their brand strategy needed to include- including trade shows. Whether you’re a small entrepreneur or a...
Mar 24, 2020 | Hot Topics, Marketing, Trade Show
They say the early bird gets the worm. However, many organizations operate very slowly when it comes to planning for their next trade show. There are often a lot of stakeholders when it comes to planning a trade show and securing a trade show booth. Meetings can...
Mar 17, 2020 | Branding, Design, Trade Show, Rental
Trade shows are a great place to gain more brand exposure and build relationships within the industry. How you show up on the trade show floor can affect your branding. Therefore, when you design your next custom trade show exhibit, it’s important to consider the...
May 23, 2019 | Trade Show
There’s a science behind why we do things certain ways instead of others. This is called ergonomic design. If you’ve ever been a part of a large corporate company, you may have had an ergonomic specialist come into your office and adjust your monitor height, your...
