Jan 3, 2023 | Business, Social Media, Trade Show
How to Achieve Trade Show Success There are some very troublesome pre-conceived notions about the sudden death of trade shows. Most people are very excited about trade shows returning this past year as they have missed the product touching and feeling, the...
Nov 15, 2022 | Marketing, Trade Show
Best Audience in the World for Product Unveilings and Promotions You can gain invaluable insight directly from the attendees at a trade show about what they think of your product offering. Launching a new product or product line is one of the best reasons to exhibit...
Nov 8, 2022 | Trade Show, Business
How Does the Union Play into the Show Floor Rules Where does the Union fit into the show floor picture and who is making the rules? What do you really understand about the different people behind the show at which you are exhibiting? First there is show management –...
Nov 1, 2022 | Technology, Trade Show
Lighting is the Key to Trade Show Floor Success Never depend on a single source of light for an exhibit display. Use a variety of light sources and can balance them to suit the needs at the time. Poorly located task lighting on workstations causes glare which makes...
Oct 25, 2022 | Branding, Business, Hot Topics, Trade Show
Exhibit Rentals Serve a Multitude of Trade Show Issues Conflicting schedules with your trade show booth? New to trade show industry and want to test the waters before deciding to buy or lease an exhibit? Need a lot of bang for your buck – not a long-term investment?...
Oct 18, 2022 | Branding, Business, Trade Show
Think of your Exhibit as a Gigantic Billboard You have three to seven seconds to catch the eye of a tradeshow attendee. How do you get your exhibit booth to communicate who you are, what you do, and what your product or service is in that amount of time? Sounds...
Oct 11, 2022 | Business, Marketing, Trade Show
Successful Exhibitors Know the Art of Promotion Many years ago, our client ZapCap, the World’s Greatest Bottle Opener rented a 10′ pop-up display with a large header and two smaller full color graphics and took the International Housewares show in Chicago...
Oct 4, 2022 | Branding, Business, Event Marketing, Trade Show
The Most Important Hours of a Trade Show Strategically designed social events, once a tradeshow afterthought, are rapidly emerging as the more important and productive complement to trade floor selling. Trade show success does not happen only on the show floor....
Sep 27, 2022 | Business, Trade Show
Preparing your Exhibit Staff for Success When you don’t take the training of your trade show staff seriously, the trade show attendees will not take your staff – or your company – seriously either. A well-prepared exhibit staff can mean the...